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	<title>Future of the Pencil &#187; Apple</title>
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	<link>http://futureofthepencil.com</link>
	<description>Where Analog Meets Digital: Michael J. Opperman</description>
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		<title>The New Shiny Penny That Is Mobile</title>
		<link>http://futureofthepencil.com/?p=71</link>
		<comments>http://futureofthepencil.com/?p=71#comments</comments>
		<pubDate>Tue, 07 Oct 2008 14:20:42 +0000</pubDate>
		<dc:creator>Michael Opperman</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Browsers]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mozilla Firefox]]></category>

		<guid isPermaLink="false">http://futureofthepencil.com/?p=71</guid>
		<description><![CDATA[We&#8217;re beginning to get the faint whiffs of the mobile we believed could be possible.  The devices are improving and the right players are developing platforms &#038; applications.  Apple&#8217;s iPhone, Google&#8217;s Android, and now Firefox is promising to release their browser for mobile &#8220;in a few weeks.&#8221;  It will interesting to see [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re beginning to get the faint whiffs of the mobile we believed could be possible.  The devices are improving and the right players are developing platforms &#038; applications.  Apple&#8217;s iPhone, Google&#8217;s Android, and now Firefox is promising to release their browser for mobile &#8220;in a few weeks.&#8221;  It will interesting to see how Firefox handles Add-Ons in mobile.</p>
]]></content:encoded>
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		<title>Apple Drops iPhone Developer NDA</title>
		<link>http://futureofthepencil.com/?p=61</link>
		<comments>http://futureofthepencil.com/?p=61#comments</comments>
		<pubDate>Thu, 02 Oct 2008 16:40:08 +0000</pubDate>
		<dc:creator>Michael Opperman</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[nda]]></category>
		<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://futureofthepencil.com/?p=61</guid>
		<description><![CDATA[We have decided to drop the non-disclosure agreement (NDA) for released iPhone software.
From Apple:
&#8220;We put the NDA in place because the iPhone OS includes many Apple inventions and innovations that we would like to protect, so that others don’t steal our work. It has happened before. While we have filed for hundreds of patents on [...]]]></description>
			<content:encoded><![CDATA[<p>We have decided to drop the non-disclosure agreement (NDA) for released iPhone software.</p>
<p><a href="http://developer.apple.com/iphone/program/?nda">From Apple:</a><br />
&#8220;We put the NDA in place because the iPhone OS includes many Apple inventions and innovations that we would like to protect, so that others don’t steal our work. It has happened before. While we have filed for hundreds of patents on iPhone technology, the NDA added yet another level of protection. We put it in place as one more way to help protect the iPhone from being ripped off by others.</p>
<p>However, the NDA has created too much of a burden on developers, authors and others interested in helping further the iPhone’s success, so we are dropping it for released software. Developers will receive a new agreement without an NDA covering released software within a week or so. Please note that unreleased software and features will remain under NDA until they are released.</p>
<p>Thanks to everyone who provided us constructive feedback on this matter.&#8221;</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>You &#8220;Complete My Album&#8221;</title>
		<link>http://futureofthepencil.com/?p=50</link>
		<comments>http://futureofthepencil.com/?p=50#comments</comments>
		<pubDate>Thu, 29 Mar 2007 21:13:49 +0000</pubDate>
		<dc:creator>Michael Opperman</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Business Models]]></category>

		<guid isPermaLink="false">http://futureofthepencil.com/?p=50</guid>
		<description><![CDATA[Sometimes it&#8217;s simply about the incremental smart changes.  Apple has announced that consumers will now get credit for songs purchased when they decide to purchase the entire album.  Previously, consumers would pay again for the song as part of the entire album purchase.  The credit is effective for up to 180 days [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes it&#8217;s simply about the incremental smart changes.  Apple has announced that consumers will now get credit for songs purchased when they decide to purchase the entire album.  Previously, consumers would pay again for the song as part of the entire album purchase.  The credit is effective for up to 180 days after the purchase of a single.  A song costs $0.99 and an album typically costs $9.99.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Everything is different in England</title>
		<link>http://futureofthepencil.com/?p=45</link>
		<comments>http://futureofthepencil.com/?p=45#comments</comments>
		<pubDate>Tue, 20 Mar 2007 11:59:00 +0000</pubDate>
		<dc:creator>Michael Opperman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://futureofthepencil.com/?p=45</guid>
		<description><![CDATA[These fellows are substituted for the U.S. guys in the Apple commercials.  Enjoy.
http://youtube.com/watch?v=_PkLzwvyZdQ
]]></description>
			<content:encoded><![CDATA[<p>These fellows are substituted for the U.S. guys in the Apple commercials.  Enjoy.</p>
<p><a href="http://youtube.com/watch?v=_PkLzwvyZdQ">http://youtube.com/watch?v=_PkLzwvyZdQ</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Vista or: How I Learned to Start Worrying and Love the Mac</title>
		<link>http://futureofthepencil.com/?p=42</link>
		<comments>http://futureofthepencil.com/?p=42#comments</comments>
		<pubDate>Mon, 26 Feb 2007 18:53:43 +0000</pubDate>
		<dc:creator>Michael Opperman</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Operating Systems]]></category>

		<guid isPermaLink="false">http://futureofthepencil.com/?p=42</guid>
		<description><![CDATA[Disclosure: I have been a PC user since Windows 3.1 when I created documents on a 386.  I will continue to use a PC at home, but am switching to a MacBook Pro at work.  I&#8217;m eagerly awaiting the machine.
Someone close to me recently went through the &#8220;Task List&#8221; (Microsoft&#8217;s term) for upgrading [...]]]></description>
			<content:encoded><![CDATA[<p><em>Disclosure: I have been a PC user since Windows 3.1 when I created documents on a 386.  I will continue to use a PC at home, but am switching to a MacBook Pro at work.  I&#8217;m eagerly awaiting the machine.</em></p>
<p>Someone close to me recently went through the &#8220;Task List&#8221; (Microsoft&#8217;s term) for upgrading her operating system to Vista.  Her computer is not a video game busting design machine, but it&#8217;s new enough to be respectable in a bar fight.  The task list was three pages long (and included the purchase of hardware &#8211; e.g. new video card).  I predict, given her frustration, that she purchases a Mac within the year.  </p>
<p>But that&#8217;s not what I intended to write about &#8211; or not entirely.  There are a few slow armies worth watching as frustration with Microsoft (both deserved and undeserved) mounts.  Google just launched <a href="http://www.google.com/a/">Google Aps</a>, an incomplete but notable alternative to Microsoft Office and <a href="http://www.mandriva.com/en/download/free">Mandriva Free 2007</a>, an alternative to the whole operating system.  </p>
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		<item>
		<title>iPhone and ever after</title>
		<link>http://futureofthepencil.com/?p=23</link>
		<comments>http://futureofthepencil.com/?p=23#comments</comments>
		<pubDate>Thu, 11 Jan 2007 14:48:41 +0000</pubDate>
		<dc:creator>Michael Opperman</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Phones]]></category>

		<guid isPermaLink="false">http://futureofthepencil.com/?p=23</guid>
		<description><![CDATA[My expectations for the iPhone are just as high as the buzzing masses at CES.  The hope is still alive for a device that will fulfill the promise of the third screen.  There are so many ideas that are discarded on the scrap pile due to the lack of an adequate device for [...]]]></description>
			<content:encoded><![CDATA[<p>My expectations for the iPhone are just as high as the buzzing masses at CES.  The hope is still alive for a device that will fulfill the promise of the third screen.  There are so many ideas that are discarded on the scrap pile due to the lack of an adequate device for delivery.  That phone is downright purty.  I&#8217;m just a little excited.  Now to watch the adoption rate.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eat Your Phone</title>
		<link>http://futureofthepencil.com/?p=11</link>
		<comments>http://futureofthepencil.com/?p=11#comments</comments>
		<pubDate>Fri, 10 Nov 2006 14:12:56 +0000</pubDate>
		<dc:creator>Michael Opperman</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Phones]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://futureofthepencil.com/?p=11</guid>
		<description><![CDATA[Rumors (and the patent office) indicate that Apple is working on a phone.  I used to be a gadget geek, test driving anything more complicated than a toaster.  But I soon tired of technology that didn&#8217;t solve a problem, satisfy a need.  My Blackberry continues to be a mixed blessing.  I&#8217;m [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://news.yahoo.com/s/cmp/20061110/tc_cmp/193700398">Rumors (and the patent office) indicate that Apple is working on a phone</a>.  I used to be a gadget geek, test driving anything more complicated than a toaster.  But I soon tired of technology that didn&#8217;t solve a problem, satisfy a need.  My Blackberry continues to be a mixed blessing.  I&#8217;m yet another lemming who loves my iPod.  I think the thing satisfies a need (maybe a desire, if I&#8217;m being respectful to Abraham Maslow) in a simple and elegant way.  It provides what I need and only what I need.  So I look forward to seeing this phone.  This is one of the few gadgets (promises of a gadget) that has gotten me a excited in a long long while.  Did I just spill my coffee?</p>
]]></content:encoded>
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