A number of our clients are reallocating (reducing) budgets in anticipation of further hits in 2009. One-to-one marketing has been a mantra for decades now. There are opportunities to shift mailed direct response to online. We’ve had a great deal of success – measurable – in gathering incremental data on users, aggressively segmenting and targeting both e-marketing and online experiences to those consumers. But for this to work, an user advocate approach is necessary.

What are the goals of the consumer? What do they want? How can you anticipate life cycle to introduce new products and services in a manner that is non-invasive?