From Online Media Daily: As part of the promotion, McDonald’s created a pair of blogs–one inside a site that kept a running tally of the game’s winners that was allegedly written by the 2004 million-dollar winner Marcia Schroeder, and another that claimed to be the creation of self-described “simple guy” “Stanley Smith,” a doughy security guard from Joliet. In his profile, he wrote: “I have yet to complete one of my quests in life, winning the McDonald’s Monopoly Game grand prize.”

Though The Cluetrain Manifesto is now as old as the moon, it continues to remain relevant.

And here is #12 of the 95 Theses: There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.

Speaking of 95 Theses, did you know that Luther nailed his up on Halloween (1517)?