Archive for category Best Buy
Changes Are Afoot At Best Buy
Posted by Michael Opperman in Advertising, Best Buy on March 8, 2007
For the first time in 20 years, Best Buy is inviting agencies to participate in a review of its estimated $200 million brand advertising account. Included are Crispin, Porter + Bogusky, Fallon, GSD&M, and Chiat/Day. What does that mean for its in-house ad group?