Archive for category Cartoon Network
Cartoon Network Resignation
Posted by Michael Opperman in Advertising, Cartoon Network, Ethics, Guerilla on February 12, 2007
Jim Samples, GM of the Cartoon Network, resigned on Friday saying he ” felt compelled to step down, effective immediately, in recognition of the gravity of the situation that occurred under my watch.” This seems a sad result for someone who has been part of the Cartoon Network’s steady growth for the past 13 years. The act is noble, but I would be surprised if he had anything at all to do with the Boston guerilla stunt.
Some have called the campaign economical, but it hasn’t “translate[d] into much of a marketing boost for the show the network was trying to promote. The cartoon averaged 386,000 viewers last week among its targeted demographic of 18-to-24-year-olds, according to Nielsen Media Research. The previous week, the show averaged a virtually identical 380,000 among young viewers.” (New York Times)
Tone Deaf
Posted by Michael Opperman in Advertising, Cartoon Network, Guerilla on February 6, 2007
I was a frequent watcher of Aqua Teen Hunger Force on the Cartoon Network. These short cartoons are irreverent, line crossing, and often not funny at all. But there are those moments of ridiculous and boundary pushing humor that make watching worthwhile.
Then there is this whole Boston thing – littering the city with suspicious wired boxes with lights. Add me to the list of critics. I found the stunt to be shortsighted and unnecessary. These are the guerilla tactics that I find tasteless and tone deaf. It is unfortunate. Will I stop watching the show? I already have.